How much does a website cost in 2026? For most small businesses, between £299 and £1,500. You do not need to spend £5,000 to get a fast, modern website that brings you customers.
Prices online range wildly, from free website builders to agency quotes in the tens of thousands. This guide explains what you actually get at each price, what pushes the cost up, and the hidden costs that catch people out.
What affects the price of a website?
Four things move the price more than anything else.
Number of pages. A one page site that explains what you do, shows your services and makes it easy to call or message you costs far less than a 20 page site with a page for every service and location.
Features. A contact form and a WhatsApp button are simple. Online booking, card payments, an online shop, customer logins or a members area all add work.
Who edits the site. If you want an admin panel to change text and photos yourself, that takes extra setup. If you are happy to send changes by message, it costs less.
Getting found. A website on its own is not marketing. Setting up your Google Business Profile, local SEO and visibility in AI tools like ChatGPT is extra work that brings real enquiries.
What does a £299 website include?
This is a one page website for a business that needs to get online quickly and look professional. With our Starter package you get:
- A one page website designed for your business
- Mobile friendly and fast loading
- Contact form, WhatsApp button and tap to call
- Basic setup so Google can find and understand the page
- Free changes for the first year, just send a message
- Free domain and hosting for the first year
This suits trades, mobile services, new businesses and anyone whose current site is broken, outdated or missing.
What does a £699 website include?
This is a full business website, the right choice for most established businesses. With our Business package you get everything in Starter plus:
- Multiple pages, for example one page per service
- An admin panel to edit the site yourself, or we make changes for you
- Search friendly page titles, descriptions and content structure
- Free domain and hosting for the first year
This suits clinics, restaurants, garages, salons, shops, agencies and service businesses that want to look established and win more enquiries from Google.
What does a £1,199 website include?
This is a website plus the work that gets you found. With our Growth package you get everything in Business plus:
- Google Business Profile setup, so you show up on Google Maps
- Local SEO for the areas you serve
- AI visibility, so tools like ChatGPT and Gemini can understand and recommend your business
- A monthly report
This suits businesses in competitive areas that want more calls, more bookings and more visibility than their competitors.
Website prices at a glance
| Package | Price from | What you get | Best for |
|---|---|---|---|
| Starter | £299 / $399 / €349 | One page, mobile friendly, contact and WhatsApp | New and small businesses, trades |
| Business | £699 / $899 / €799 | Multiple pages, admin panel or we edit for you | Most established businesses |
| Growth | £1,199 / $1,549 / €1,399 | Business site plus Google Business Profile, local SEO, AI visibility, monthly report | Businesses that want more enquiries |
| Custom | Written quote | Online stores, booking and payments, web apps, mobile apps | Selling online, bigger projects |
Why do some agencies charge £5,000 or more?
Large agencies pay for offices, account managers, project managers and big teams. They often build complex sites with many integrations, custom animation and long approval processes. For a big brand that can make sense.
For most small businesses it does not. Your customers want to know what you do, see that you are trustworthy, and contact you quickly. A focused, fast, well built website does that without the agency overhead.
What about Wix, Squarespace and other website builders?
Website builders look cheap at the start, but you pay every month for as long as the site exists, and you build it yourself. Many small business owners never find the time, and the result often looks like a template. Builder sites can also be slower on phones, which hurts both customers and Google rankings.
What hidden costs should you watch for?
- Domain and hosting renewals. Ask what they cost after the first year.
- Changes after launch. Some agencies charge for every small text change. Ask before you sign.
- Plugins and subscriptions. WordPress plugins and builder add ons can renew every year.
- Ownership. Make sure the website is yours once it is paid for, so you can move it if you ever need to.
Simple rule: you should see the design and a written price before you pay anything.
How much should you budget?
If you just need to get online, budget around £300. If you want a full website that represents your business properly, budget around £700. If you want to actively win more customers from Google and AI search, budget around £1,200. If you sell online or need bookings, payments or an app, ask for a written quote.
Not sure which fits? Send us your business name and what you need. We will design your new homepage for free, so you can see exactly what you would get before you spend anything.